A Moroccan native start-up, released its first ready to wear collection in 2019. REEWAYA, Arabic for “tale”, is a woman run clothing brand, dedicated to telling the unique stories of women, one garment at a time.
“As an architect I’ve always been in touch with my artistic side. I’ve always appreciated arts, music, movements and all forms of expression including painting and sculpture.
I’ve lived in many cities Florence, Siena, Paris, Tunis before moving to the mountain region in Tetouan.
Every morning, I contemplated the beautiful mountains, and here and there I see these Jebliyates, and I am in total admiration, fascinated with their work ethics, their determination, everything about them was revolutionary, the beauty of their clothing their work ethics …
Then it went from simple sketches and paintings, to me using different materials and different techniques: embroideries, beading, painting etc…
It all started with story telling, then little by little, I started including that lady in clothing items and this is how the first collection started.”
Each garment of the collection tells a unique story of the Jebiya represented in a different scene of her everyday life.
“REEWAYA, an experimenting brand, telling stories of women one art at a time.”
Sustainability
We are commited to being a responsible ready to wear brand.
We see sustainability as one of our main values at REEWAYA.
Women
We work with women who have been doing this for years, whose techniques have been passed down through generations, and they still make a living through craftsmanship. So it is essential to the community and therefore essential for them to remain independent.
These women are treated fairly and work in confortable conditions.
Materials
We are careful to the impact of the products we use on the planet. In our collections we use natural fabrics as organic linen, organic cotton, wool and silk.
Only 20% of the process is done by machines, the rest is all handmade which result in significantly lower carbon footprints.
“REEWAYA is dedicated to bring women to work together with principles of fair trade and sustainability. ”
